Event-Driven Location Targeted Paid Search Campaign - Mobile Veterinary Services - Dallas/Forth Worth, Texas, USA

Description of impact (500 words)

Vet Pet Relief is a non-profit organisation that provides pro-bono veterinary care in various locations in the Dallas - Forth Worth provincial area.
An SETU team of design students undertook the design, implementation and management of an PPC marketing campaign using a Google funded grant. This event driven campaign pre-boosted pet-owners awareness in locations that were scheduled for service by the Pet Vet Relief team with the goal of increasing pet welfare in socio-disadvantaged areas.

Category of impact	Societal , Quality of life