Awarded the position of “IEEE CRFID Distinguished Lecturer” focusing on The Electronic transformation of AgriFood Systems. This position is awarded to individuals who are renowned technology experts to support them in efforts to share their knowledge, expertise, and insights into the future of Electronic transformation of AgriFood Systems to a global audience. IEEE is the world’s largest technical professional organization dedicated to advancing technology for the benefit of humanity. IEEE and its members inspire a global community through its highly cited publications, conferences, technology standards, and professional and educational activities.