Abstract
The democratization of online technology has facilitated opportunities for higher education institutions to internationalize curricula. As a result, collaborative online international learning (COIL) programs have become increasingly popular in recent years. COIL “leverages technology to connect students, professors, and organizations in different countries online to work on projects and tackle local-to-global challenges collectively as part of their academic coursework” (Carroll et al., 2022). This paper focuses on students’ perceived learning outcomes (Alavi et al., 2002) of COIL.
During the academic year 2022-2023, professors from South East Technological University (SETU) (Carlow, Ireland) and University Institute of Technology (IUT) (Angers, France) developed a COIL assignment for their courses in Business Psychology (year 1) and Marketing Strategy (year 2), respectively. The assignment built on a collaborative assessment previously initiated between SETU and SAMK (Finland) (Harris-Byrne & Wikman, 2020). The assignment called for interinstitutional teams to conduct a focus group analysis on French carpooling platform BlaBlaCar to determine if the service provider had the potential to enter the Irish market. This choice of service was a good fit for the assignment since both institutions are undertaking initiatives to implement ecological transition and achieve sustainable development goals.
During the academic year 2022-2023, professors from South East Technological University (SETU) (Carlow, Ireland) and University Institute of Technology (IUT) (Angers, France) developed a COIL assignment for their courses in Business Psychology (year 1) and Marketing Strategy (year 2), respectively. The assignment built on a collaborative assessment previously initiated between SETU and SAMK (Finland) (Harris-Byrne & Wikman, 2020). The assignment called for interinstitutional teams to conduct a focus group analysis on French carpooling platform BlaBlaCar to determine if the service provider had the potential to enter the Irish market. This choice of service was a good fit for the assignment since both institutions are undertaking initiatives to implement ecological transition and achieve sustainable development goals.
| Original language | English (Ireland) |
|---|---|
| Title of host publication | Marketing Management Association Fall Educators Conference |
| Place of Publication | Florida, USA |
| Publisher | Marketing Management Association |
| Publication status | Published - 2023 |
| Event | Marketing Management Association Falls Conference - Orlando, Disney , Florida , United States Duration: 27 Sep 2023 → 29 Sep 2023 http://mmaglobal.org |
Conference
| Conference | Marketing Management Association Falls Conference |
|---|---|
| Abbreviated title | MMA |
| Country/Territory | United States |
| City | Florida |
| Period | 27/09/2023 → 29/09/2023 |
| Internet address |
Keywords
- COIL, International , collaborative learning