Accelerating Marketing Research: How Harley¬-Davidson is using Artificial Intelligence to Drive Sales: Case study

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English (Ireland)
Title of host publication	Principles and Practices of Marketing
Editors	David Jobber, Fiona Ellis-Chadwick
Publisher	McGraw Hill
Edition	9th
ISBN (Print)	9781526847232
Publication status	Published - 2019

Cite this

@inbook{a70cb38df34c44898fdc206987787e17,

title = "Accelerating Marketing Research: How Harley¬-Davidson is using Artificial Intelligence to Drive Sales: Case study",

author = "Ethel Claffey",

year = "2019",

language = "English (Ireland)",

isbn = "9781526847232",

editor = "David Jobber and Fiona Ellis-Chadwick",

booktitle = "Principles and Practices of Marketing",

publisher = "McGraw Hill",

edition = "9th",

}