Original language | English (Ireland) |
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Title of host publication | Principles and Practices of Marketing |
Editors | David Jobber, Fiona Ellis-Chadwick |
Publisher | McGraw Hill |
Edition | 9th |
ISBN (Print) | 9781526847232 |
Publication status | Published - 2019 |
Airbnb: Don’t Go There, Live There! Case study
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review