@inbook{dc6b019f2fbb457b9a838b0de63386bc,
title = "Buyer/Supplier Relationships: The Role of External Context",
abstract = "One of the key questions in managing independent buyer/supplier relationships is the role external environmental context has in influencing their structure. This paper reports on part of a UK study, completed from the buyer{\textquoteright}s perspective, which suggests external context is not as significant an influence on relationship structure in main supply relationships as would be expected. Many key external context variables were found not to be significant across a range of relationship types. An argument is made that management actions are a far more critical determinant.",
keywords = "External Context, Firm Specific Factor, Governance Mode, Relational Cohesion, Relationship Structure",
author = "Thomas O{\textquoteright}Toole",
note = "Publisher Copyright: {\textcopyright} 2015, Academy of Marketing Science.",
year = "2015",
doi = "10.1007/978-3-319-17356-6_149",
language = "English",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer",
pages = "488--492",
booktitle = "Developments in Marketing Science",
address = "United States",
}