| Original language | English (Ireland) |
|---|---|
| Pages (from-to) | 58-65 |
| Journal | Irish Marketing Review |
| Volume | 21 |
| Issue number | 1&2 |
| Publication status | Published - 2011 |
Challenges in implementing the markets-as-networks approach to marketing for SMEs
Helen McGrath, Tom O'Toole
Research output: Contribution to journal › Article › peer-review