| Original language | English (Ireland) |
|---|---|
| Pages (from-to) | 58-65 |
| Journal | Irish Marketing Review |
| Volume | 21 |
| Issue number | 1&2 |
| Publication status | Published - 2011 |
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Challenges in implementing the markets-as-networks approach to marketing for SMEs
- Helen McGrath
- , Tom O'Toole
Research output: Contribution to journal › Article › peer-review