Consumer Engagement in a Firm-hosted Virtual Community: The Moderating Effects of Consumers’ Engagement Focus, Online Interaction Propensity and Affective States

Ethel Claffey; Mairead Brady

Consumer Engagement in a Firm-hosted Virtual Community: The Moderating Effects of Consumers’ Engagement Focus, Online Interaction Propensity and Affective States

Department of Management and Organisation

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Irish Academy of Management Conference
Publication status	Published - 2015

Cite this

@inproceedings{bbaf84f43ee141e093d536314f5ca4eb,

title = "Consumer Engagement in a Firm-hosted Virtual Community: The Moderating Effects of Consumers{\textquoteright} Engagement Focus, Online Interaction Propensity and Affective States",

author = "Ethel Claffey and Mairead Brady",

year = "2015",

language = "English",

booktitle = "Irish Academy of Management Conference",

}