Research output: Contribution to conferencePaperpeer-review


Few research agendas have successfully addressed tourism firm-level innovativeness, and the few studies that do exist typically provide only descriptive data or often remain at a conceptual level (Siguaw et al., 2006). Subsequently, an extensive knowledge gap concerning what constitutes firm-level innovativeness exists. Academics are confusing innovativeness with innovation and innovation orientation; producing many conflicting and inconsistent research results. Drawing from prior relevant research conducted over the past 39 years in the innovation, tourism, organizational, strategy, marketing, consumer, and psychology literatures; this paper provides an operational definition and conceptualization of innovativeness that is useful to both tourism researchers and practitioners. Keywords: Innovativeness, Conceptualization, Small Tourism Firm
Original languageEnglish
Publication statusPublished - 2010
Event2010 ICHRIE Annual Summer Conference & Marketplace - Caribe Hilton, San Juan, Puerto Rico, USA., Caribe Hilton, San Juan, Puerto Rico, USA.
Duration: 01 Jan 2010 → …


Conference2010 ICHRIE Annual Summer Conference & Marketplace
CityCaribe Hilton, San Juan, Puerto Rico, USA.
Period01/01/2010 → …


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