Exploring the adoption and measurement of social media marketing in Irish independent owned Hotels

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English (Ireland)
Title of host publication	Exploring the adoption and measurement of social media marketing in Irish independent owned Hotels
Publication status	Published - 2017
Event	Irish Academy of Management - Queens University , Belfast Duration: 30 Aug 2017 → 01 Sep 2017 Conference number: 20th

Cite this

@inproceedings{77a767374ea542bf86e942aee75307ab,

title = "Exploring the adoption and measurement of social media marketing in Irish independent owned Hotels",

author = "Barry Knowles and Ivers, {Anne Marie}",

year = "2017",

language = "English (Ireland)",

booktitle = "Exploring the adoption and measurement of social media marketing in Irish independent owned Hotels",

note = "Irish Academy of Management ; Conference date: 30-08-2017 Through 01-09-2017",

}

TY - GEN

T1 - Exploring the adoption and measurement of social media marketing in Irish independent owned Hotels

AU - Knowles, Barry

AU - Ivers, Anne Marie

N1 - Conference code: 20th

PY - 2017

Y1 - 2017

M3 - Conference contribution

BT - Exploring the adoption and measurement of social media marketing in Irish independent owned Hotels

T2 - Irish Academy of Management

Y2 - 30 August 2017 through 1 September 2017

ER -