Is Social Customer Relationship Management (SCRM) the key to customer retention in the digital age?

Eileen Yan-Yee Tan, Noel Murray, Anthony Foley, Mary T. Holden

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English (Ireland)
Title of host publication	Irish Academy of Management Annual Conference, Waterford Institute of Technology
Publication status	Published - 25 Aug 2021

Cite this

@inproceedings{d528a42232e5436cbb96fe443a60e912,

title = "Is Social Customer Relationship Management (SCRM) the key to customer retention in the digital age?",

author = "Tan, {Eileen Yan-Yee} and Noel Murray and Anthony Foley and Holden, {Mary T.}",

year = "2021",

month = aug,

day = "25",

language = "English (Ireland)",

booktitle = "Irish Academy of Management Annual Conference, Waterford Institute of Technology",

}