Is Social Customer Relationship Management (SCRM) the key to customer retention in the digital age?

Eileen Yan-Yee Tan, Noel Murray, Anthony Foley, Mary T. Holden

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish (Ireland)
Title of host publicationIrish Academy of Management Annual Conference, Waterford Institute of Technology
Publication statusPublished - 25 Aug 2021

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