TY - GEN
T1 - m-Mag
T2 - The mobile magazine services platform
AU - Pfeifer, Tom
AU - Downes, Barry
PY - 2005
Y1 - 2005
N2 - The m-Mag platform advances the state of the art in mobile services by bridging the gap between mobile Operators and content Publishers, enabling the creation of a new category of mobile service called a mobile magazine. An m-Mag mobile magazine is a next generation mobile publishing service that is made available from a mobile operator's portal, that is integrated with value added mobile data services and that uses the operator's billing capabilities to charge consumers for access to the magazine. Using Parlay/OSA as an open approach, the m-Mag platform can integrate into an operator's network using standardised APIs and is portable across different operator networks. A discussion of the commercial potential analyses the route to the market.
AB - The m-Mag platform advances the state of the art in mobile services by bridging the gap between mobile Operators and content Publishers, enabling the creation of a new category of mobile service called a mobile magazine. An m-Mag mobile magazine is a next generation mobile publishing service that is made available from a mobile operator's portal, that is integrated with value added mobile data services and that uses the operator's billing capabilities to charge consumers for access to the magazine. Using Parlay/OSA as an open approach, the m-Mag platform can integrate into an operator's network using standardised APIs and is portable across different operator networks. A discussion of the commercial potential analyses the route to the market.
KW - M-commerce
KW - Mobile data services
KW - Mobile entertainment services
KW - Wireless multimedia platforms
UR - http://www.scopus.com/inward/record.url?scp=33847150941&partnerID=8YFLogxK
U2 - 10.1109/WMCS.2005.13
DO - 10.1109/WMCS.2005.13
M3 - Conference contribution
AN - SCOPUS:33847150941
SN - 0769523919
SN - 9780769523910
T3 - Proceedings - 2005 Second IEEE International Workshop on Mobile Commerce and Services, WMCS'05
SP - 122
EP - 129
BT - Proceedings - 2005 Second IEEE International Workshop on Mobile Commerce and Services, WMCS'05
ER -