MANAGING INTRANET TECHNOLOGY IN AN ORGANIZATIONAL CONTEXT: TOWARD A “STAGES OF GROWTH” MODEL FOR BALANCING EMPOWERMENT AND CONTROL

A key aspect of managing modern organizations is the use of intranet technology as a fundamental element of IS infrastructures. An intranet is reported to increase in sophistication and in complexity as it evolves. This evolution of application leads to an increasing need for control over intranet use, development, and management. However, this is a rather contentious issue, as an intranet is deemed to be an empowering technology. Consequently, intranet related management control and empowerment activities must be balanced so as not to negate each other. However, there is a lack of research on the management of an intranet throughout its evolution in a manner that balances control and empowerment. This paper investigates intranet related management control activities and their effect on users’ perceptions of empowerment throughout the evolution of an intranet in Hewlett Packard (Ireland). The growth of the intranet is charted as a six-stage model that illustrates an evolution of purpose, control, and empowerment. The control strategies implemented at each stage are investigated, and their success in managing intranet growth and empowerment evaluated. Overall, the study reveals the importance of balancing control strategies with empowerment initiatives in managing intranet environments. Based on the evidence available, the study recommends specific management controls at particular stages in the evolution of an intranet.