| Original language | English (Ireland) |
|---|---|
| Pages (from-to) | 12-20 |
| Journal | Irish Marketing Review |
| Volume | 13 |
| Issue number | 1 |
| Publication status | Published - 2000 |
Managing Strategic Relationship Archetypes
Tom O'Toole, Bill Donaldson
Research output: Contribution to journal › Article › peer-review