McDonald’s: designing services processes and innovations

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (Ireland)
Title of host publication	Services Marketing, Integrating Customer Focus Across the Firm
Place of Publication	London
Publisher	McGraw Hill
Edition	4th
ISBN (Electronic)	9781526847805
ISBN (Print)	1526847809
Publication status	Published - 2021

Cite this

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title = "McDonald{\textquoteright}s: designing services processes and innovations",

author = "Whelan-Ryan, {Fiona M.G.}",

year = "2021",

language = "English (Ireland)",

isbn = "1526847809",

booktitle = "Services Marketing, Integrating Customer Focus Across the Firm",

publisher = "McGraw Hill",

edition = "4th",

}

TY - CHAP

T1 - McDonald’s: designing services processes and innovations

AU - Whelan-Ryan, Fiona M.G.

PY - 2021

Y1 - 2021

UR - https://www.mheducation.co.uk/services-marketing-integrating-customer-service-across-the-firm-4e-9781526847805-emea-group

M3 - Chapter

SN - 1526847809

BT - Services Marketing, Integrating Customer Focus Across the Firm

PB - McGraw Hill

CY - London

ER -