@inproceedings{f8ae08383fdf41f883f6b568becb2c6e,
title = "Mobile Operator Publishing and Entertainment Platform: progression and therapeutic approaches",
abstract = "There is a gap between mobile operators and content publishers, hindering established small and medium sized publishers to enter the mobile market despite its commercial potential. A mobile operator publishing and entertainment platform enables the creation of a new category of mobile service called a mobile magazine. An m-Mag (mobile magazine) is a next generation mobile publishing service that is made available from a mobile operator's portal, that is integrated with value added mobile data services and that uses the operator's billing capabilities to charge consumers for access to the magazine. Using Parlay/OSA as an open approach, the m-Mag platform can integrate into an operator's network using standardised APIs and is portable across different operator networks.",
keywords = "m-Commerce models and architecture, Mobile Entertainment, Mobile Portals, Web-based systems",
author = "Barry Downes and Tom Pfeifer and Conor Ryan",
note = "Publisher Copyright: {\textcopyright} 2005 IEEE.; 4th Annual International Conference on Mobile Business, ICMB 2005 ; Conference date: 11-07-2005 Through 13-07-2005",
year = "2005",
doi = "10.1109/ICMB.2005.66",
language = "English",
isbn = "0-7695-2367-6",
series = "4th Annual International Conference on Mobile Business, ICMB 2005",
publisher = "Institute of Electrical and Electronics Engineers Inc.",
pages = "180--186",
editor = "Wayne Brookes and Elaine Lawrence and Robert Steele and Elizabeth Chang",
booktitle = "4th Annual International Conference on Mobile Business, ICMB 2005",
address = "United States",
}