My Starbucks Ideas: Co-creation Strategies: Case study

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish (Ireland)
Title of host publicationFoundations of Marketing
EditorsJohn Fahy, David Jobber
PublisherMcGraw Hill
Edition7th
ISBN (Print)9781526849007
Publication statusPublished - 2022

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