Original language | English (Ireland) |
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Title of host publication | Foundations of Marketing |
Editors | John Fahy, David Jobber |
Publisher | McGraw Hill |
Edition | 7th |
ISBN (Print) | 9781526849007 |
Publication status | Published - 2022 |
My Starbucks Ideas: Co-creation Strategies: Case study
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review