Outsider leader in an outside market: The challenges of market entry

Chris O'Riordan, Patrick C. Flood, Felicity Kelliher, Malcolm Higgs

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Outsider Leadership
Subtitle of host publication	Insights and Interviews from Business Leaders
Publisher	Springer
Pages	135-157
Number of pages	23
ISBN (Electronic)	9783319974637
ISBN (Print)	9783319974620
DOIs	https://doi.org/10.1007/978-3-319-97463-7_7
Publication status	Published - 07 Mar 2019

Access to Document

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