Outsider leader in an outside market: The challenges of market entry

Chris O'Riordan, Patrick C. Flood, Felicity Kelliher, Malcolm Higgs

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationOutsider Leadership
Subtitle of host publicationInsights and Interviews from Business Leaders
PublisherSpringer
Pages135-157
Number of pages23
ISBN (Electronic)9783319974637
ISBN (Print)9783319974620
DOIs
Publication statusPublished - 07 Mar 2019

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