| Original language | English (Ireland) |
|---|---|
| Title of host publication | Foundations of Marketing |
| Editors | John Fahy, David Jobber |
| Publisher | McGraw Hill |
| Edition | 7th |
| ISBN (Print) | 9781526849007 |
| Publication status | Published - 2022 |
TikTok: Rewriting the Marketing Rulebook: Case study
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review